{"id":1661,"date":"2020-07-15T08:00:03","date_gmt":"2020-07-15T06:00:03","guid":{"rendered":"https:\/\/blog.3dbinpacking.com\/?p=1661"},"modified":"2020-07-20T12:52:48","modified_gmt":"2020-07-20T10:52:48","slug":"historie-gigantow-fedex","status":"publish","type":"post","link":"https:\/\/blog.3dbinpacking.com\/pl\/historie-gigantow-fedex\/","title":{"rendered":"Historie gigant\u00f3w: FedEx"},"content":{"rendered":"

Historia firmy FedEx to opowie\u015b\u0107 o facecie, kt\u00f3ry mia\u0142 4 miliony dolar\u00f3w. Co zrobiliby\u015bcie z czterdziestoma kilogramami studolar\u00f3wek? Wypowiedzenie pracy i wyjazd na nieustaj\u0105ce wakacje? Frederick Smith wzi\u0105\u0142 80 milion\u00f3w kredytu, kupi\u0142 kilka samolot\u00f3w i za\u0142o\u017cy\u0142 firm\u0119 kuriersk\u0105, kt\u00f3ra po kilku latach dzia\u0142alno\u015bci mia\u0142a milionowe d\u0142ugi i balansowa\u0142a na skraju bankructwa.<\/strong><\/strong><\/p>\n\n\n\n

Dlaczego opowiadania o firmie FedEx nie rozpocz\u0119li\u015bmy od \u201eCast Away\u201d Roberta Zemeckisa? Bo by\u0142oby to tak oczywiste, jak rzucenie pracy i wyjazd na wakacje po otrzymaniu milionowego spadku. Na bieganie z Tomem Hanksem po bezludnej wyspie przyjdzie jeszcze pora. Najpierw zajmiemy si\u0119 pewnym \u017co\u0142nierzem korpusu Marines.<\/p>\n\n\n\n

Absolwent Yale idzie na wojn\u0119<\/strong><\/strong><\/h2>\n\n\n\n

Frederick Wallace Smith w 2020 r. obchodzi\u0142 76. rocznic\u0119 urodzin. Od dzieci\u0144stwa fascynowa\u0142y go samoloty<\/strong>. W m\u0142odo\u015bci lata\u0142 jako pilot amator. W czasie studi\u00f3w jego partnerem w pilota\u017cu by\u0142 John Kerry. W gronie przyjaci\u00f3\u0142 Smitha znajdowa\u0142 si\u0119 te\u017c przysz\u0142y prezydent George W. Bush.<\/p>\n\n\n\n

W czasie studi\u00f3w Smith napisa\u0142 prac\u0119 semestraln\u0105, w kt\u00f3rej wy\u0142o\u017cy\u0142 koncepcj\u0119 us\u0142ugi polegaj\u0105cej na szybkim dostarczaniu przesy\u0142ek drog\u0105 lotnicz\u0105<\/strong>. Jego pomys\u0142 nie wzbudzi\u0142 specjalnego entuzjazmu wyk\u0142adowc\u00f3w \u2013 za swoje opracowanie dosta\u0142 \u015bredni\u0105 not\u0119. Uniwersytet uko\u0144czy\u0142 w 1966 r. \u2013 w tym samym roku wst\u0105pi\u0142 do korpusu Marines.<\/p>\n\n\n\n

Wbrew oczekiwaniom, w czasie 3-letniej s\u0142u\u017cby nie pilotowa\u0142 samolot\u00f3w: odby\u0142 dwie zmiany w Wietnamie i zaliczy\u0142 oko\u0142o 200 misji bojowych w roli obserwatora<\/strong>. Mia\u0142 czas, \u017ceby przygl\u0105da\u0107 si\u0119, jak dzia\u0142a system logistyczny ameryka\u0144skiej marynarki wojennej. Gdy zosta\u0142 zwolniony ze s\u0142u\u017cby, kupi\u0142 udzia\u0142y przedsi\u0119biorstwa lotniczego i zacz\u0105\u0142 handlowa\u0107 samolotami. Jednak jego \u017cyciowy biznes czeka\u0142 ci\u0105gle na realizacj\u0119. <\/p>\n\n\n\n

Blackjack, czyli trening motywacyjny w Las Vegas<\/strong><\/strong><\/h2>\n\n\n\n

Mo\u017ce to tylko bajeczka, ale za to tak buduj\u0105ca, \u017ce warto j\u0105 przypomnie\u0107. 18 czerwca 1971 r. Smith zarejestrowa\u0142 dzia\u0142alno\u015b\u0107 pod szyldem Federal Express.<\/strong> Nazwa sugeruje, \u017ce mamy do czynienia z jak\u0105\u015b rz\u0105dow\u0105 agencj\u0105. I o to w\u0142a\u015bnie chodzi\u0142o: Smith chcia\u0142 zapewni\u0107 swojej firmie fory w ubieganiu si\u0119 o rz\u0105dowe zlecenia. Prosty trick okaza\u0142 si\u0119 ca\u0142kiem skuteczny \u2013 dodawa\u0142 powagi i budzi\u0142 zaufanie klient\u00f3w. Niestety, firma operuj\u0105ca samolotami pocztowymi, trafi\u0142a na okres gwa\u0142townych wzrost\u00f3w cen paliwa. Ponadto ci\u0105g\u0142e inwestowanie w rozw\u00f3j floty nie pozwala\u0142o gromadzi\u0107 zapas\u00f3w na \u201egorsze czasy\u201d. W ten oto spos\u00f3b Federal Express po kilku latach dzia\u0142alno\u015bci znalaz\u0142 si\u0119 na skraju bankructwa<\/strong>.<\/p>\n\n\n\n

I tu czas na legend\u0119. Ten film m\u00f3g\u0142by zaczyna\u0107 si\u0119 od sceny, w kt\u00f3rej zdesperowany Smith wyjmuje z kasy ostatnie 5 tys. dolar\u00f3w. W pierwszej po\u0142owie lat 70. XX w. taka suma wystarczy\u0142a, \u017ceby kupi\u0107 w\u015bciekle czerwonego Forda Mustanga i ruszy\u0107 przed siebie autostrad\u0105. W radiu oczywi\u015bcie powinien lecie\u0107 kawa\u0142ek \u201eRiders on the storm\u201d. Nie ma pewno\u015bci, czy by\u0142y Marines, gustowa\u0142 w hippisowskich kapelach, natomiast reszta plus minus zgadza\u0142a si\u0119: Smith znikn\u0105\u0142 na tydzie\u0144, a nast\u0119pnie pojawi\u0142 si\u0119 z sum\u0105 oko\u0142o 30 tys.<\/strong> dolar\u00f3w, kt\u00f3ra pozwoli\u0142a zap\u0142aci\u0107 bie\u017c\u0105ce rachunki. Podobno pieni\u0105dze pochodzi\u0142y z gry w blackjacka w jednym z kasyn w Las Vegas.<\/p>\n\n\n\n

30 tys. dolar\u00f3w nie naprawi\u0142o finans\u00f3w firmy lotniczej. Jednak po tej przygodzie Smith odzyska\u0142 werw\u0119 i nie og\u0142osi\u0142 upad\u0142o\u015bci. Po kilku kolejnych latach Federal Express zacz\u0105\u0142 przynosi\u0107 zyski. W 1984 r. firma wyruszy\u0142a na podb\u00f3j Europy i Azji. Obecnie obs\u0142uguje klient\u00f3w w 220 krajach i ma najwi\u0119ksz\u0105 prywatn\u0105 flot\u0119 lotnicz\u0105 na \u015bwiecie<\/strong>. To g\u0142\u00f3wnie Airbusy i Boeingi \u2013 \u0142\u0105cznie ponad 600 maszyn.<\/p>\n\n\n\n

Najd\u0142u\u017csza i najta\u0144sza reklama \u015bwiata<\/strong><\/strong><\/h2>\n\n\n\n

Film \u201eCast Away\u201d \u2013 opowie\u015b\u0107 o pracowniku FedEx, kt\u00f3ry po katastrofie samolotu trafia na bezludn\u0105 wysp\u0119 \u2013 kosztowa\u0142 90 milion\u00f3w dolar\u00f3w. Tom Hanks otrzyma\u0142 za g\u0142\u00f3wn\u0105 rol\u0119 Z\u0142oty Glob i nominacj\u0119 do Oscara. FedEx w USA zna ka\u017cde dziecko. Po filmie marka sta\u0142a si\u0119 popularna r\u00f3wnie\u017c w Europie i Azji. Wp\u0142ywy z bilet\u00f3w przekroczy\u0142y znacznie 400 milion\u00f3w dolar\u00f3w. Wystarczy podzieli\u0107 przez 10 (\u015brednia cena biletu), aby zda\u0107 sobie spraw\u0119, \u017ce ponaddwugodzinn\u0105 reklam\u0119 obejrza\u0142o w kinach oko\u0142o 40 milion\u00f3w ludzi<\/strong> na ca\u0142ym \u015bwiecie. Do dzisiaj ogl\u0105dana jest w sieci \u2013 i niezmordowanie pracuje na rzecz FedEx.<\/p>\n\n\n\n

Pytanie o wk\u0142ad finansowy koncernu FedEx w produkcj\u0119 \u201eCast Away\u201d pojawia\u0142o si\u0119 przez lata w ka\u017cdym wywiadzie z Zemeckisem. Zarz\u0105d firmy przyzna\u0142, \u017ce film \u2013 rozpoczynaj\u0105cy si\u0119 od katastrofy samolotu pe\u0142nego przesy\u0142ek kurierskich \u2013 ostatecznie okaza\u0142 si\u0119 doskona\u0142\u0105, niezwykle skuteczn\u0105 promocj\u0105 marki. A wi\u0119c: Ile FedEx do\u0142o\u017cy\u0142 do produkcji filmu?<\/strong> Rozwi\u0105zanie zagadki zna ka\u017cdy: ani dolara. R\u00f3wnie cz\u0119sto pytano re\u017cysera o zawarto\u015b\u0107 paczki, kt\u00f3r\u0105 Chuck Noland (Tom Hanks) dostarcza w ostatniej scenie filmu. To ta paczka, kt\u00f3rej rozbitek postanowi\u0142 nie otwiera\u0107. \u015alubowa\u0142, \u017ce je\u017celi prze\u017cyje, to dostarczy przesy\u0142k\u0119 pod w\u0142a\u015bciwy adres. Zemeckis m\u0119czony przez dziennikarzy w jednym z wywiad\u00f3w mia\u0142 niefrasobliwie oznajmi\u0107, \u017ce tajemnicz\u0105 przesy\u0142k\u0105 by\u0142… wodoodporny telefon satelitarny.<\/p>","protected":false},"excerpt":{"rendered":"

Historia firmy FedEx to opowie\u015b\u0107 o facecie, kt\u00f3ry mia\u0142 4 miliony dolar\u00f3w. Co zrobiliby\u015bcie z czterdziestoma kilogramami studolar\u00f3wek? Wypowiedzenie pracy i wyjazd na nieustaj\u0105ce wakacje? Frederick Smith wzi\u0105\u0142 80 milion\u00f3w kredytu, kupi\u0142 kilka samolot\u00f3w i za\u0142o\u017cy\u0142 firm\u0119 kuriersk\u0105, kt\u00f3ra po kilku latach dzia\u0142alno\u015bci mia\u0142a milionowe d\u0142ugi i balansowa\u0142a na skraju bankructwa. Dlaczego opowiadania o firmie … <\/p>\n

Czytaj dalej Historie gigant\u00f3w: FedEx<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":1682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"yoast_head":"\nHistorie gigant\u00f3w: FedEx | Blog 3DBinPacking<\/title>\n<meta name=\"description\" content=\"\u017bo\u0142nierz piechoty morskiej zak\u0142ada firm\u0119, kt\u00f3ra obecnie jest gigantem w bran\u017cy kurierskiej. A gra w blackjacka mu w tym pomoga... 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