{"id":1487,"date":"2019-12-30T08:00:33","date_gmt":"2019-12-30T07:00:33","guid":{"rendered":"https:\/\/blog.3dbinpacking.com\/?p=1487"},"modified":"2022-02-18T12:59:38","modified_gmt":"2022-02-18T11:59:38","slug":"fulfillment-dla-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.3dbinpacking.com\/pl\/fulfillment-dla-e-commerce\/","title":{"rendered":"Fulfillment dla e-commerce, czyli koniec z samodzieln\u0105 wysy\u0142k\u0105 towar\u00f3w"},"content":{"rendered":"

Has\u0142o promuj\u0105ce us\u0142ugi fulfillment w Polsce brzmi: <\/strong>sprawd\u017a, ile zaoszcz\u0119dzisz z outsourcingiem obs\u0142ugi logistycznej Twojego sklepu.<\/em> A tak to robi\u0105 friendly folks z Austin w Teksasie: <\/strong>You don’t have to hate your e-comm fulfillment partner<\/em>\u00a0<\/em><\/strong><\/em><\/strong>(<\/em>https:\/\/saucedaindustries.com\/<\/em><\/a>\u00a0).<\/em>\u00a0Spos\u00f3b formu\u0142owania komunikat\u00f3w jest charakterystyczny dla r\u00f3\u017cnych poziom\u00f3w rozwoju us\u0142ug fulfillment i gotowo\u015bci rynku na ich przyj\u0119cie. Jednak niezale\u017cnie od poziomu zaawansowania, istota fulfillment pozostaje niezmienna: ta us\u0142uga rozwi\u0105zuje problemy e-commerce z dostarczaniem towaru do klient\u00f3w. Warto j\u0105 bli\u017cej pozna\u0107, bo fulfillment ma du\u017cy potencja\u0142 optymalizacyjny.<\/strong><\/p>\n\n\n\n

Czas pomi\u0119dzy op\u0142aceniem zam\u00f3wienia w e-sklepie a otrzymaniem towaru gwa\u0142townie skr\u00f3ci\u0142 si\u0119 w ostatnich latach. Maj\u0105c do wyboru dwa sklepy oferuj\u0105ce ten sam lub podobny asortyment, klient zrobi zakupy u tego sprzedawcy, kt\u00f3ry zapewni szybsz\u0105 dostaw\u0119.<\/p>\n\n\n\n

Handlowcy, kt\u00f3rzy w kr\u00f3tkim czasie pokonali granic\u0119 pomi\u0119dzy kilkudziesi\u0119cioma i kilkoma tysi\u0105cami paczek miesi\u0119cznie, cz\u0119sto nie maj\u0105 odpowiednio rozbudowanego systemu magazynowania, pakowania i wysy\u0142ania zam\u00f3wionego towaru. Gdy problem narasta lawinowo, jedynym rozwi\u0105zaniem mo\u017ce okaza\u0107 si\u0119 outsourcing us\u0142ug logistycznych.<\/p>\n\n\n\n

Magazyn? Dzi\u0119kuj\u0119, nie posiadam<\/strong><\/strong><\/h2>\n\n\n\n

Najwa\u017cniejsz\u0105 zalet\u0105 fulfillment jest zwolnienie z konieczno\u015bci posiadania magazynu<\/strong>. Ten model us\u0142ugi sprawia, \u017ce sprzedawany w sklepie towar fizycznie nigdy nie trafia do sprzedawcy<\/strong>: od producenta w\u0119druje do magazynu firmy \u015bwiadcz\u0105cej us\u0142ug\u0119 fulfillment, gdzie zostaje zapakowany i wys\u0142any do nabywcy.<\/p>\n\n\n\n

To bardzo atrakcyjne rozwi\u0105zanie, szczeg\u00f3lnie w przypadku mniejszych sklep\u00f3w lub startuj\u0105cych biznes\u00f3w, kt\u00f3rych nie sta\u0107 na inwestycje w nieruchomo\u015bci, maszyny i obs\u0142ug\u0119. Fulfillment jest te\u017c szybk\u0105 odpowiedzi\u0105 na pytanie, jak poradzi\u0107 sobie z problemem zbyt ma\u0142ego magazynu<\/strong>. Outsourcing to rozwi\u0105zanie na czas prac nad poszerzeniem powierzchni magazynowych. W trakcie trwania us\u0142ugi mo\u017ce oczywi\u015bcie zapa\u015b\u0107 decyzja o ca\u0142kowitej rezygnacji z tworzenia w\u0142asnej bazy logistycznej.<\/p>\n\n\n\n

Argument\u00f3w za tak\u0105 decyzj\u0105 nie brakuje. Najwa\u017cniejszym jest oczywi\u015bcie brak funduszy lub niech\u0119\u0107 do ich lokowania w zaplecze magazynowe \u2013 inwestycj\u0119 kosztown\u0105 i poci\u0105gaj\u0105c\u0105 za sob\u0105 du\u017ce ryzyko. Bowiem w przypadku zastoju w sprzeda\u017cy, nie da si\u0119 w prosty spos\u00f3b odzyska\u0107 zainwestowanych pieni\u0119dzy.<\/p>\n\n\n\n

W ten spos\u00f3b doszli\u015bmy do jednej z najwi\u0119kszych zalet oferowanych przez fulfillment, czyli \u0142atwej skalowalno\u015bci<\/strong>.<\/p>\n\n\n\n

P\u0142acisz tylko za wys\u0142ane paczki<\/strong><\/strong><\/h2>\n\n\n\n

Fulfillment zwalnia nie tylko z konieczno\u015bci zamra\u017cania kapita\u0142u w inwestycjach. Amortyzacja, op\u0142aty leasingowe, wsp\u00f3\u0142praca z kurierami, zatrudnienie pracownik\u00f3w i zarz\u0105dzanie ich prac\u0105, op\u0142acanie koszt\u00f3w sta\u0142ych i ubezpiecze\u0144 \u2013 te i wiele innych koszt\u00f3w fulfillment upraszcza do jednej, precyzyjnie okre\u015blonej op\u0142aty za dostarczenie paczki do klienta<\/strong>. Sk\u0142adaj\u0105 si\u0119 na ni\u0105 koszty m.in.: obs\u0142ugi dostaw i zwrot\u00f3w, magazynowania oraz pakowania towar\u00f3w.<\/p>\n\n\n\n

Taki model us\u0142ugi pozwala na precyzyjne planowanie bud\u017cetu. Redukujemy te\u017c ryzyko finansowe<\/strong>: w przypadku zmniejszenia obrot\u00f3w, zmniejszamy liczb\u0119 wysy\u0142anych paczek, malej\u0105 op\u0142aty za spedycj\u0119; gdy obroty rosn\u0105, p\u0142ynnie zwi\u0119kszamy liczb\u0119 przesy\u0142ek. Takie skalowanie w przypadku w\u0142asnej bazy logistycznej nie jest wykonalne \u2013 koszty sta\u0142e i koszty pracy magazynu nie s\u0105 bowiem elastyczne.<\/p>\n\n\n\n

Kup czas na biznes<\/strong><\/strong><\/h2>\n\n\n\n

Fulfillment, podobnie jak ka\u017cda forma outsourcingu, to spos\u00f3b na kupienie sobie czasu, kt\u00f3ry mo\u017cna wykorzysta\u0107 na rozw\u00f3j biznesu<\/strong>. Sprzedawca nie mo\u017ce ca\u0142kowicie po\u015bwi\u0119ca\u0107 si\u0119 bie\u017c\u0105cej dzia\u0142alno\u015bci \u2013 musi opracowywa\u0107 strategie marketingowe, wprowadza\u0107 nowe produkty, tworzy\u0107 plany na przysz\u0142o\u015b\u0107 czy optymalizowa\u0107 platform\u0119 sprzeda\u017cow\u0105.<\/p>\n\n\n\n

W przypadku mikrofirm, fulfillment dos\u0142ownie kupuje czas, kt\u00f3ry do tej pory poch\u0142ania\u0142o pakowanie i wysy\u0142anie towaru. W wi\u0119kszych organizacjach pozwala to przesun\u0105\u0107 pieni\u0105dze na cele inne ni\u017c budowa i rozw\u00f3j bazy logistycznej.<\/p>\n\n\n\n

W zalety fulfillment nie trzeba wierzy\u0107 na s\u0142owo: najlepiej przeprowadzi\u0107 testy<\/strong> \u2013 bez ryzyka, bo ich rozpocz\u0119cie nie generuje \u017cadnych dodatkowych koszt\u00f3w. Opcja jest dost\u0119pna dla ka\u017cdej firmy \u2013 niezale\u017cnie od jej wielko\u015bci i asortymentu.<\/p>","protected":false},"excerpt":{"rendered":"

Has\u0142o promuj\u0105ce us\u0142ugi fulfillment w Polsce brzmi: sprawd\u017a, ile zaoszcz\u0119dzisz z outsourcingiem obs\u0142ugi logistycznej Twojego sklepu. A tak to robi\u0105 friendly folks z Austin w Teksasie: You don’t have to hate your e-comm fulfillment partner\u00a0(https:\/\/saucedaindustries.com\/\u00a0).\u00a0Spos\u00f3b formu\u0142owania komunikat\u00f3w jest charakterystyczny dla r\u00f3\u017cnych poziom\u00f3w rozwoju us\u0142ug fulfillment i gotowo\u015bci rynku na ich przyj\u0119cie. Jednak niezale\u017cnie od poziomu … <\/p>\n

Czytaj dalej Fulfillment dla e-commerce, czyli koniec z samodzieln\u0105 wysy\u0142k\u0105 towar\u00f3w<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":1485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"yoast_head":"\nFulfillment dla e-commerce, czyli koniec z samodzieln\u0105 wysy\u0142k\u0105 towar\u00f3w | Blog 3DBinPacking<\/title>\n<meta name=\"description\" content=\"Fulfillment zwalnia z konieczno\u015bci posiadania magazynu. 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